Privacy Policy
Last Modified: 11/24/2020
Purple Ant has created this Privacy Policy to demonstrate its commitment to privacy rights and the protection of personal information. This Privacy Policy describes the types of information we may collect from you when you use our website and application, including the software, information, services, and/or data contained therein (the “Application”).
Acceptance of the Privacy Policy
Please read this Privacy Policy carefully to understand how we will protect, use, and disclose your personal information. You must be at least 18 years of age to use our website and Application and to consent to this Privacy Policy. If you do not agree with this Privacy Policy, you must not use the website or Application.
Information We Collect About You and How We Collect It
We may collect various pieces of information when you use our website or Application, including:
Information that identifies or can be used to identify you, such as your name; video, digital, and audio images (“Images”); addresses (postal and email); telephone number; and other unique identifiers.
Information about your home, your insurance carrier, your insurance plans, including but not limited to your homeowner’s property insurance, and certain events that may trigger the use of our website and Application, including fire, water damage, and theft, some of which may identify you.
Non-identifiable information about you, such as information about your internet connection, the equipment you use to access our website and Application, and usage details.
The information that identifies you personally is referred to as “personal information.”
We collect this information:
Directly from you or your insurance carrier; and
Automatically as you use the website and Application.
Some of the technologies we use for automatic data collection include:
Cookies. A “cookie” is a small text file stored on the hard drive of your computer or device. We use “cookies” to enhance our website and Application’s usability and to store users’ preferences. The “cookie” is erased when the visit ends.
Cloud-based Platform. We use a cloud-based platform (powered by Amazon Web Services) to support its hardware. This platform allows us to adapt to a variety of commercially available hardware models.
Smart Sensors. These smart sensors integrate with our cloud-based system in order to validate a real threat to the home. These sensors connect to the app in order to alert you and your insurance carrier when a threat occurs.
How We Use Your Information
We use information collected through the website and Application:
To improve the website and Application.
To develop new services and ideas.
To better administer and troubleshoot the website, Application and our information technology systems.
To contact you about your account with us
In connection with your use of the website and Application, such as to assess whether we need to provide information to your insurance carrier to assist them in protecting your home.
In any other way we may describe when you provide the information.
For any other purpose with your consent.
How We Share Your Information.
We may share aggregated information about you and other users. We may also share information that does not identify you.
We may share personal information for the following purposes:
To fulfill the purpose for which you provide it. For example, we may provide information to your insurance carrier in order to better protect your home. Please consult with your insurance carrier(s) for more information about how they use and disclose your information.
To contractors (service technicians and professionals), service providers (Amazon Web Services) and other third parties who work with us to provide you with the Application or to protect your home. Please see the privacy policies of these third-parties for more information about how they use or disclose your personal information.
To comply with any court order, law, or legal process or if we think it is in our interest or in the interests of our users to provide such information to law enforcement officials.
In the event we are transferred or sold to another entity as a result of, for example, a corporate sale, merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
To enforce our Terms of Use and other agreements.
To third-parties if we think they have products or services with which you may be interested.
For any other purpose disclosed by us to you when you provide the information.
For any other purpose with your consent.
Third Parties
Your information may be held by third-parties or we may link to any other sites or applications not affiliated, owned, or controlled by us (“third-parties”). The privacy practices of any third-parties are outside the scope of this Privacy Policy and their use or disclosure of your information (including your personal information) will be governed by their own privacy practices or policies. We encourage you to review the privacy practices or policies of those third-parties.
Your Accounts and Passwords
When you use the Application, you are not anonymous to us. You are responsible for keeping your password secure and confidential and for ensuring ensure that no unauthorized person has access to your account(s) or password.
Data Security
We maintain safeguards to secure the personal information about you and your home. For example, all personal information obtained through the Application is automatically encrypted using industry standard encryption technology. However, no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.
United States Residents Only
We are located in the United States of America, and we require you to reside in the United States to use our Application. We make no claims that the Application is appropriate or may be downloaded outside of the United States. Access to the Application by certain persons or in certain countries may not be legal. If you access the Application from outside the United States, you do so at your own risk and are responsible for compliance with local laws.
Your Rights
If you would like to access, modify, or delete your personal information, you may submit a request to [support@purple-ant.com]. We will promptly review all such requests in accordance with applicable laws. We encourage you to reach out to us at [support@purple-ant.com], so we have an opportunity to address any concerns you may have.
Retention of Personal information
Even if you request that your Personal Information be deleted, we will retain your personal information for a reasonable period of time which is consistent with our record retention policies. If we are required by law to retain your information for a longer period of time, we will do so.
Children’s Online Privacy Protection Act Compliance
The Application is intended for general audiences and is not specifically directed to children under 13 years old. We do not target this Application to children under 13 and we do not intentionally collect any information from users under 13. If you become aware that your child has used this Application and we may have personal information about a user under 13, please contact us so we may delete the information.
Scope of Privacy Policy
This Privacy Policy applies only to the personal information obtained by us through our website and Application and does not apply to any other information that we may obtain about you in separate channels.
Changes to this Privacy Policy
We reserve the right to change or update this Privacy Policy at any time. Such changes or updates will be effective immediately upon notice, which may be given by posting the new Privacy Policy in the Application, by electronic or conventional mail or by any other means by which you obtain notice of the changes or updates. The date the Privacy Policy was last revised is identified at the top of this Privacy Policy. You are responsible for periodically visiting this Privacy Policy to check for any changes to our privacy practices.
Contact Information
To ask questions about this Privacy Policy and our privacy practices, contact us at:
Purple Ant
Attn: Privacy Officer
222 W Merchandise Mart Plaza, # 570
Chicago, IL 60654
or, via email at: support@purple-ant.com