Behind Our Name

I have been asked about our brand name Purple Ant more than a few times, and the truth is that there are three stories behind it:

 1.       Moment of Inspiration – In my 22+ years of corporate life, I have had the privilege of working with various inspirational and dynamic leaders. One of them, Vineet Nayar, the CEO of HCL Tech narrated a story that described two ants discussing their lives. One of the ants proudly proclaimed they wanted to be the fastest one in the colony, and the other boasted about wanting to be the strongest. In walks, another ant, and when asked what it wanted to be—said the butterfly. Why? Because butterflies are free to fly about, choosing what they want to do, filled with the freedom that ants do not have. This moment resonated with me greatly as I visualized myself as the third ant: unconventional, but ambitious, driven, and built with an innate sense of freedom not generally found in the corporate world. This epiphany motivated me to get in contact and collaborate with my co-founder Manoj and not waste a second longer on the ants on the ground.

2.       Admirable Qualities – While ‘Ant’ in our name is a reminder of the story above, it is also interesting to know and understand the qualities of an ant. They do the impossible (lifting weight that is 3 times their body!), are organized, believe in teamwork, are frugal, and most importantly, get the job done. We like to think we have similar qualities at Purple Ant.  We are on a mission to make insurance more prevention-focused.

3.       Finally, on a personal note, it’s derived from my wife (Purnima), daughter (Dimple) and son (Sidhant) first names.

Which origin spark story is your favorite? Comment below or shoot us an email here