Why Is The Time For Property Telematics Now?

A little over 2 years ago, I was on the phone with my insurance company that provides home and auto insurance. They kept pushing for me to put a car dongle, which collects driving data, to price my insurance. I was uncomfortable with the idea of someone having information that is generally kept private. Instead, I asked if they had something similar but for my house—because it is much more expensive, and I do not mind people having my house data if it keeps my family safe. They did not, and I recognized a huge area of potential. I reached out to my friend of 12 years, Manoj, and we set to work creating Purple Ant.

We figured out a way to use new emerging technology, such as IoT devices, to solve old-world problems in the traditional home insurance industry. These days, every company is collecting data from their consumers and selling it for a profit, while the consumers do not get compensated for their data being shared. Our ultimate vision here at Purple Ant is that we give every consumer the right to monetize their own smart data, which is why the time for home and property telematics is now.